Begin With The End In Mind

Plan your teleseminar with the goal of repurposing it into different forms of e-learning later. If you ask yourself how you'll repurpose it, you'll come up with answers that may be different than what your original content included, so that's where you want to start.

If you want 12 blog posts, then you may have 12 strategies instead of 10. If you want four articles then you may have four major techniques, because you can turn each one into its own article. It's certainly easy to expand on each one to make it a standalone article, because you'll be using examples and more details.

What we want you to do is start thinking of how you're going to repurpose before you start speaking in a teleseminar, before the spoken word is utilized. By doing so you begin with the end in mind asking, "What am I going to repurpose this teleseminar into?"

Ask Yourself - How Do I Repurpose?

That's the important question that will make sure you cover content in your call to give you the text, after you have it transcribed, to turn into all those other forms of e-learning.

Information marketing is simply getting your information out there in as many forms as possible so more people can find you and learn from you. Teleseminars are the easiest place to start, so plan them well in advance so you have the content you need to turn it into other e-learning products. By planning well, repurposing becomes fast, easy and profitable.

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Article by:  Lorna Shanks @EzineArticles.com